3.Advertising Project

Advertising production project 2

This is an Amazon advertisement video for the "Choose a Creative Tool, Choose a Way of Life" campaign, featuring the black variant of the product. As noted in advertising theory, "the two most powerful elements that can capture people's attention are sex and violence." In this instance, I have leaned towards the element of power associated with violence to garner more attention from the audience.

The video has obtained the rights for portrait use and commercial licensing.
For a better viewing experience, please turn on the sound.