Project Introduction for "Manga Home"
"Manga Home" is an app focused on model and trendy toy shopping, featuring core functionalities like product shopping, UGC publication, a points mall, and product repairs. The reason for this update stems from the client's desire to align the product more closely with younger users to boost user registration and retention rates. During discussions with the client, it became clear they wanted the product to embody youthfulness, trendiness, vitality, and freshness to better engage the target audience and enhance user acquisition and activity, thereby increasing retention rates.
Version Update
Upon reviewing the initial version of the app, it was evident that the product had a simplistic functional structure, lacked brand tone, and offered a poor user interaction experience. The app’s design did not feature standout elements to attract users; the product displays were inconsistently sized, and the framework and interface were outdated and lacked emphasis on color. To address the client's redesign requirements, we have restructured the product framework. To resonate with a younger audience, we've introduced popular features found in current trendy toy apps, such as box draws, box assemblies, lucky bags, and trading. Additionally, we added an events section and revamped the community and personal pages to enhance playability and youth appeal, aiming to boost user engagement and retention.