Advertising production project 1
September 19 2022
In 2022, while working at XP-PEN, I created a work titled "Choose a Creative Tool, Choose a Way of Life." I found myself questioning, "Do product advertisements have to be strictly centered around the product itself?" As the producer and post-production lead of this project, I intended to break the mold by incorporating emotional elements, personifying the product's four colors—black, blue, pink, and green—each representing a unique human aspect.
Black symbolizes strength and resilience; I chose a boxer to express this sense of power. Blue represents youth and dreams; I collaborated with a young singer from Reggio Calabria, Italy, to embody the essence of youth with his fresh image. Green encompasses fashion and femininity, portrayed through the graceful movements of a dancer. Pink signifies the tenderness of first love, expressed by a couple enjoying a playful moment in a garden.
Each color not only signifies the product's diversity but also resonates with different customer groups, making the whole work more vivid and interesting through these diversified elements. Since its release on XP-PEN's official YouTube channel, the piece has accumulated over 1.32 million views, becoming the company's most-viewed work to date.
The video has obtained the rights for portrait use and commercial licensing.
For a better viewing experience, please turn on the sound.
This is a condensed version of the video, lasting 45 seconds, specifically created for advertising on Amazon. Its purpose is also to enhance the dissemination power of the work.